CLIENT: Powered by MRP.
ROLE: Graphic Designer, Brand Manager.
DELIVERABLES: Brand guidelines, visual identity system, branded examples, internal/external reference materials.
INDUSTRY: Medical aesthetics / medical device marketplace.
OUTCOME: Brand guidelines, visual identity system, branded examples, internal/external reference materials.
BRAND GUIDELINE PRESENTATION SLIDES
OVERVIEW
As part of Powered by MRP’s shift toward a more modern and cohesive brand identity, I developed a comprehensive style guide designed to bring greater clarity, consistency, and recognition to the company’s visual presence. The project focused on translating an evolving brand into a practical system that could be applied across marketing materials, communications, and external-facing assets.
CHALLENGE
Powered by MRP operates in a fast-moving medical aesthetics space centered on devices, education, and provider support, which meant the brand needed to feel both credible and contemporary. The challenge was not just to make the brand look stronger visually, but to create a flexible system that internal teams and external partners could use consistently across a wide range of applications.
APPROACH
My goal was to create a visual framework that felt more unified, polished, and scalable than what had come before. Rather than treating the rebrand as a collection of isolated assets, I approached it as a system—defining the rules, hierarchy, and visual language needed to keep the brand recognizable across different formats and use cases.
TYPEFACES: Montserrat, DIN 2014
COLOR SCHEME:
EXECUTION
As part of Powered by MRP’s shift toward a more modern and cohesive brand identity, I developed a comprehensive style guide designed to bring greater clarity, consistency, and recognition to the company’s visual presence. The project focused on translating an evolving brand into a practical system that could be applied across marketing materials, communications, and external-facing assets.
OUTCOME
The final style guide became a foundational reference for maintaining brand consistency as Powered by MRP continued to expand its presence. More than a presentation of visual preferences, it functioned as a working tool, helping align stakeholders around a shared identity and making the brand easier to apply across future materials and touchpoints.
BRAND EXAMPLE (DESIGNED BY ME):
INVESTOR PITCH DECK
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