BACKGROUND
As part of Powered by MRP’s strategic shift toward a more modern and cohesive brand identity, I led the company’s full rebrand initiative—developing a comprehensive visual language and style guide to unify its communications across platforms. The rebrand included a redesigned color palette, updated typography, and consistent graphic standards to reflect MRP’s position as a leader in biomedical services. The resulting style guide served as a foundational tool for internal teams and external vendors, ensuring brand consistency and recognition across all platforms.
