BACKGROUND
As part of the 2019 Winter Innovation Summit, the Sorensen Impact Center approached me and several other designers to each create a double-sided 18”x24” poster covering an institutional problem in the United States. Depending on the issue we chose, when designing the poster its category of problem should correspond to a specific color: cyan – environmental, yellow – social, and magenta – economic. One side of the poster must use all three colors to showcase how our chosen issue encompassed these three areas, while the other side could only use the color associated with the area it most aligned to, however both sides could incorporate black and white as necessary. Given my passion for sustainability and green practice, climate change was my natural first choice as the subject for this project.
PROCESS & TECHNIQUE
During my preliminary research, it became apparent that the primary reason climate change isn’t being addressed to the extent it should is that people have a difficult time taking such a slow-moving issue seriously. The images in the multi-colored design are hand-drawn from reference and are intended to illustrate the horrific effects of unchecked climate change which humanity already faces, while the monochromatic side uses its style of graph and captioning to evoke the subtlety of this issue.
TYPEFACES: DIN Alternate, Gotham
COLOR SCHEME:
DRAWN ELEMENTS
These images showcase some of the hand-drawn elements I created for this project, many of which were ultimately scrapped during the development phase with only the two most complicated images making the final cut. My hope was by taking the time to meticulously draw these images rather than use photographs, the time and attention taken would show through in the final design and viewers would (at least subconsciously) pick up on how important and meaningful this issue is.
CONCEPT IDEATION
Both front and back of this infographic went through a gauntlet of different drafts before finally landing on the final compositions. Throughout the design process it became my prerogative to create designs which addressed the issue of climate change though hand-drawn elements, visceral imagery, and subdued messaging.
